Recently, I had an interesting experience that helped remind me of the central ethos (if you will) of Engraver’s Mark Music. In an email exchange perspective client, an arranger wrote:
“Currently I use Sibelius Ultra software to create the arrangements, both octavo and full score. This also allows me to extract and edit my own parts for the bands…
in view of my Sibelius use and the clients I work with, I’m wondering what Engraver’s Mark could actually do for me.”
To which, I responded:
“I totally get what you're saying about the use of Sibelius. It's such a powerful tool. It can certainly make things easier overall, though, like most things, there's quite a bit of learning involved. My company treats Sibelius, and Finale, like instruments that need to be practiced and techniques that need to be refined.
Most of my clients use either Sibelius or Finale to write and orchestrate from the very beginning. Where my team comes into their workflow can be in a number of different places, from template design for a specific project or instrumentation, to score cleanup, part creation and editing and custom printing for recording sessions, live performances or retail sales. We know what the needs and requirements are of professional organizations and publishers so we can tailor our services to help the composers and orchestrators we with work deliver their best, on time and with less stress.
Sometimes our clients need all of these services, sometimes just a few; it depends on the project. We integrate with any workflow and help the composers and orchestrators we work with to stay focused on their art and not all the other details.”
In any business or service, there’s a point at which you have to answer this question;
“Why/How do my potential customers need/want my company’s product/service?”.
The answer to this question is the central focus of any fully developed business plan, demonstrating that the needs of your prospective client can be met by the product or service you are offering. Whether it’s a plumber or a high-tech product, the question is still the same and the thought, planning and execution of the answer can often be the difference between a successful business or one that doesn’t grow beyond a certain point.
I took this question from the arranger not as an attack on the value of my skills or the business of Engraver’s Mark Music, but as an opportunity to fully explain our business model, highlighting our skills and assets while creating an image of a new reality for the client, one where their needs could be met and new possibilities would be available to them by partnering with us.
Yes, music notation software has come a long way. These tools are extremely powerful and allow even novice user to achieve good results. However, more advanced skills and processes are needed achieve faster and more consistent results. Just as being able to install a toilet or change an electrical outlet or other more basic tasks around the house doesn’t take away the value of a fully trained and experienced plumber or electrician, the same thing goes those who use Sibelius or Finale to handle every aspect of a project themselves and those who use Engraver’s Mark Music or other music preparation services in their workflow. Each has its place and function.
So, maybe for a small ensemble or personal project where your skills are equal to the task, you may not need Engraver’s Mark Music, and that’s ok.
Maybe all you need, rather, is a teacher; one who is an expert in the area you are studying and is able to offer both knowledge and experience to help guide you on the next steps in your learning process. Engraver’s Mark Music can help you there too. We offer Finale instruction to beginners and advanced users alike to help refine and take their skills to the next level. (Contact us to learn more about Finale lessons)
Maybe you are spending too much time on score clean up or part creation and formatting that it is taking time away from the content creation you need to be doing. Or driving all over town to print shops trying to get them to understand the specific needs of musicians and hoping they’ll be able to turn your project around on time and without messing it up. In either case, know that Engraver’s Mark Music has a solution for you; one where you gain that precious time back and partner with an experienced team that knows the challenges of the deadlines and creative tasks you have in front of you.
No, not every project or person will use our service. However, Engraver’s Mark Music can create a custom solution for every project or person. That’s the focus our everything we do; to help all those we work with to stay focused on their art, not all the other details and partner with them to bring their music to the world.
Here's a link to a great interview with Christopher Willis and how the music preparation process was a large part in his workflow on "The Personal History of David Copperfield"
Sammy Sanfilippo, CEO of Engraver's Mark Music